Human-Centered Design Dies at Launch
Bad things happen as we stop solving people problems and start solving business problems
Published in
9 min readJul 31, 2019
Ask a designer who the most important stakeholder in their design process is and they will dutifully answer “the user.” It’s been drilled into us that our job is to represent the people who will use our products. We “empathize” with them and put their…
