The hidden bias in iterative product development

Are we psychologically primed to focus on the wrong parts of our product?

Photo by Luke Chesser on Unsplash

In his book Thinking, Fast and Slow, Noble Prize-winning economist Daniel Kahneman discusses the psychological phenomenon of loss aversion, which he, along with Amos Tversky, first identified back in 1979. At its core, loss aversion refers to the tendency of…