Great design is driving business success. Soon, being a design-driven company will be table stakes. But building a company that values the innovative power of design is not an easy task. For startups, the challenge is creating a design-driven culture from the ground up. For established companies, it’s even more arduous. Replacing the old status quo with a whole new mindset and process. No matter what stage your company is in, there is one decision you can make today that will put you well on your way to design-driven success:
Hire people who make things.
From the person who checks in guests at the front desk to your chief executives, to your customer service reps, engineers and your designers. Hire people who make things. Not just make things for their job, but make things on their own time because they freakin’ love to. Fill every single role in your company with people who actively participate in the act of being generative.
To be design driven doesn’t just mean hiring the best designers you can (though that is part of it), it means creating an organization that understands and embraces the struggle required to create something.
People who make things get the creative struggle.
