Designing for the “happy path” best-case scenario leaves our most vulnerable users on the margins

InIn our drive for speed, we have conditioned ourselves to ignore our most vulnerable users. We design for the happy path, and society pays the price.

The happy path

To create digital products, designers often start by developing a set of scenarios or use cases. …

The chance to make better choices with a nascent technology

AAugmented reality (AR) is technology designed to enhance the physical world by integrating digital images into or on top of it. These composite experiences are often delivered through a heads-up display built into glasses or goggles, or in its current nascent form, via a smartphone camera.

AR differs from VR…

Are we psychologically primed to focus on the wrong parts of our product?

In his book Thinking, Fast and Slow, Noble Prize-winning economist Daniel Kahneman discusses the psychological phenomenon of loss aversion, which he, along with Amos Tversky, first identified back in 1979. At its core, loss aversion refers to the tendency of the human brain to react more strongly to losses than…

Jesse Weaver

My newsletter: | Director of Entrepreneurial Design @cmci_studio | Founder @ Design Like You Mean It

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